88%
IMPROVEMENT IN LOAD TIME VS TRADITIONAL MOBILE WEB
Discover the use case
3X
FASTER PAGE LOAD TIME
700ms
AVERAGE PAGE LOAD TIME
2X
INCREASE IN PAGE SPEED
100k
AMP PAGE VISITS DAILY
25%
INCREASE IN CTR FROM SEARCH RESULTS
44%
INCREASE IN MONTHLY UNIQUE VISITORS
73%
INCREASE IN VISITS PER MONTHLY UNIQUE VISITOR
90%
NEW TRAFFIC ON AMP (THE DAILY DOT)
29%
INCREASE IN CTR FROM SEARCH PLATFORMS ON AMP SITES
23%
INCREASE IN MOBILE SEARCH USERS WHO RETURN WITHIN 7 DAYS
50%
INCREASE IN IMPRESSIONS
133%
AVG GROWTH IN CPMS
220%
AVG GROWTH IN CTRS
10%
INCREASE IN SESSION TIME (THE MIAMI HERALD)
83%
INCREASE IN MOBILE TRANSACTIONS
68%
INCREASE IN CONVERSION RATES
MORE TIME SPENT ON AMP PAGES THAN ON OTHER MOBILE PAGES (BRAZIL)
33%
INCREASE IN CLICKTHROUGH RATE
105%
CONVERSION RATE INCREASE ON AMP PAGES
31%
DECREASE IN BOUNCE RATE ON AMP PAGES
+63%
IN CTR ON ADS IN AMP STORIES
~$85k
SAVED IN DEVELOPMENT RESOURCES/YR
15%
INCREASE IN AVERAGE COMPLETION RATES ON VIDEO ADS
200%
INCREASE IN AVERAGE CLICKTHROUGH RATE ON VIDEO ADS
18%
INCREASE IN AVAILABLE INVENTORY FOR VIDEO ADS
INCREASE IN AD VIEWABILITY
45%
INCREASE IN CTR ON ADS
52%
INCREASE IN BOOKED REVENUE
1000+
ARTICLES THE WASHINGTON POST PUBLISHES IN AMP HTML DAILY
~100k
WIRED.COM STORIES AMP’ED FROM 20+ YEAR ARCHIVE
+1M
AMP PAGES PUBLISHED